Post by account_disabled on Jan 10, 2024 0:32:24 GMT -6
Gthat with the device ecosystem rapidly evolving, the boundary between tablet and notebook is becoming a bit blurred. Take for example, a Windows Surface device that can operate as both a notebook and a tablet. Google believes that the core use case of tablet computing replaces desktop and notebook computer usage in the home – and as a result, they view tablets as being pretty much aligned with desktop, in that they both have a pretty similar mix of search terms typically being executed, and similar ad performance of those searches.
New and Improved: Smarter Ads The second big bucket of AdWords Enhanced Campaign features has to do with smarter ads where you’ll be able to customize your ads for mobile. Essentially what is offered is a check-box that says: “I want this ad to run on mobile.” If you just have one ad in an ad Whatsapp Mobile Number List group, and you check this box, then it’s going to run across all devices. But if you do have an ad group that has the new universal ads and mobile ads in the same ad group, Google will always display your mobile ad to run on the mobile devices. Essentially, mobile and desktop ads can now live together, in the same campaigns! Since creating a great mobile ad experience involves more than just changing a keyword bid, Google is rolling out some new ad extension management features. These include check boxes for your various ad extensions, like call extensions or site link extensions, that specify that you only want your extension to run on mobile or desktop.
This way, advertisers can continue to customize the ads, landing pages, ad text (etc.) that are optimized for mobile and desktop search, respectively. So basically all of the existing ad extensions (such as location extensions, communication extensions, social extensions, etc.) will have the ability to designate them as mobile or desktop specific extensions. Additionally, ad extensions will all have new scheduling capabilities – like the ability to run certain ad extensions during happy hour, etc. No More Mobile Call Reporting Fees! Previously Google had offered mobile call reporting features to allow an advertiser to see what phone numbers called, when, and how long the call lasted.
New and Improved: Smarter Ads The second big bucket of AdWords Enhanced Campaign features has to do with smarter ads where you’ll be able to customize your ads for mobile. Essentially what is offered is a check-box that says: “I want this ad to run on mobile.” If you just have one ad in an ad Whatsapp Mobile Number List group, and you check this box, then it’s going to run across all devices. But if you do have an ad group that has the new universal ads and mobile ads in the same ad group, Google will always display your mobile ad to run on the mobile devices. Essentially, mobile and desktop ads can now live together, in the same campaigns! Since creating a great mobile ad experience involves more than just changing a keyword bid, Google is rolling out some new ad extension management features. These include check boxes for your various ad extensions, like call extensions or site link extensions, that specify that you only want your extension to run on mobile or desktop.
This way, advertisers can continue to customize the ads, landing pages, ad text (etc.) that are optimized for mobile and desktop search, respectively. So basically all of the existing ad extensions (such as location extensions, communication extensions, social extensions, etc.) will have the ability to designate them as mobile or desktop specific extensions. Additionally, ad extensions will all have new scheduling capabilities – like the ability to run certain ad extensions during happy hour, etc. No More Mobile Call Reporting Fees! Previously Google had offered mobile call reporting features to allow an advertiser to see what phone numbers called, when, and how long the call lasted.
Go ahead and be the first!