Post by account_disabled on Oct 6, 2023 23:46:32 GMT -6
In today's ever-changing marketing landscape, it's crucial for educational institutions to enhance their brand presence and consideration. The education industry is constantly evolving, with changes in learner preferences and marketing strategies.
As highlighted in LinkedIn's recent Skills report, the number of skills that employees need to succeed in a given position has increased by more than 25% since 2015; by 2027, this numberce Phone Number List as is expected to double. This shift is influencing growing demand from learners for skill-based learning, short courses and online programs. LinkedIn's internal data indicates a significant increase in the number of online school players on the platform, with 55% growth since 2019. Furthermore, according to a McKinsey report, online program enrollment has grown by a remarkable 151% year over year, indicating a preference for shorter, more flexible educational options. With a 21% increase in program applications in the U.S since 2019-2020, it’s clear that learners are considering an increasing number of school options, causing education programs to face stiff competition.
As learners evaluate their priorities when making educational decisions, other macroeconomic and personal factors come into play, including inflation, student loan debt, career and financial growth. An analysis of prospective student behavior on LinkedIn shows that they significantly increase their usage of the platform as they consider their options prior to enrolling in a program: engaging with alumni profiles, actively participating in the feed, and searching for jobs that align with their desired skill sets. Evidently, educational institutions that fail to break through these consideration barriers and nurture prospective students through the funnel will struggle to maintain or unlock growth in enrollments.
By building strong engagement and connections with prospective students on LinkedIn, educational institutions have a unique opportunity to differentiate their brands and capture the attention of prospective students during this critical consideration phase.
As highlighted in LinkedIn's recent Skills report, the number of skills that employees need to succeed in a given position has increased by more than 25% since 2015; by 2027, this numberce Phone Number List as is expected to double. This shift is influencing growing demand from learners for skill-based learning, short courses and online programs. LinkedIn's internal data indicates a significant increase in the number of online school players on the platform, with 55% growth since 2019. Furthermore, according to a McKinsey report, online program enrollment has grown by a remarkable 151% year over year, indicating a preference for shorter, more flexible educational options. With a 21% increase in program applications in the U.S since 2019-2020, it’s clear that learners are considering an increasing number of school options, causing education programs to face stiff competition.
As learners evaluate their priorities when making educational decisions, other macroeconomic and personal factors come into play, including inflation, student loan debt, career and financial growth. An analysis of prospective student behavior on LinkedIn shows that they significantly increase their usage of the platform as they consider their options prior to enrolling in a program: engaging with alumni profiles, actively participating in the feed, and searching for jobs that align with their desired skill sets. Evidently, educational institutions that fail to break through these consideration barriers and nurture prospective students through the funnel will struggle to maintain or unlock growth in enrollments.
By building strong engagement and connections with prospective students on LinkedIn, educational institutions have a unique opportunity to differentiate their brands and capture the attention of prospective students during this critical consideration phase.
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