Post by dokijig on Nov 29, 2023 23:09:21 GMT -6
Appletv-airplay Current integrations include Basecamp, Pivotal Tracker, Salesforce, Twitter, AppFigures, Paypal, Hockey App, Google Spreadsheets, Github, Foursquare, FreeAgent, Envato, Facebook, Google Analytics, Chargify, Stripe, Flurry, Pipeline Deals, Zendesk, YouTube, Yahoo Stocks, JSON, and WordPress. A new study by the Chief Marketing Officer (CMO) Council and Tealium shows that business and marketing performance improvements are directly related to having a formal roadmap for managing digital marketing technologies and integrating the data produced from multiplying customer touchpoints. Entitled Quantify How Well You Unify, the new report explores the degree to which chief marketers are architecting digital marketing technology strategies and unifying and extracting value from multiplying customer data sources.
Among the high points, the study revealed: 42% of CMOs who own Fax Lists their marketing technology strategy have greater business impact than those who delegate. technology strategy contribute more to overall revenue and value creation. Half of CMOs with a formal marketing technology strategy are able to achieve more targeted, efficient and relevant customer engagements. 39% of CMOs with a formal marketing technology strategy achieve greater return and accountability of marketing spend. 30% of CMOs who manage and integrate technology extremely well or pretty well are seeing tangible business value, with 51 percent of those achieving greater revenue contributions. Alright… this is going to sting a little, especially to my friends in sales: Sales teams are struggling to engage with customers and meet their targets leading to a loss in sales productivity. The customer is increasingly difficult to reach, leading to sales productivity metrics dropping of a cliff.
When sales reps finally speak with their target, they are viewed by the customer as woefully under-prepared, primarily because today’s customer is privy to endless amounts of information and perspective prior to ever engaging with sales. Customers who are under-whelmed aren’t inviting sales reps back to take the process forward, which means the money and effort invested in reaching those customers has been wasted. My battle cry for a decade now is the same, that your sales team is not connecting with prospects where they are, nor is your marketing material. Every year, it seems that the Zero Moment of Truth – that point where a consumer or business is making their purchase decision – continues to move further and further away from the point of contact with your sales team. This is the key to content marketing and social media marketing strategies… to have the research material and your sales personnel closer to that point in the decision cycle.
Among the high points, the study revealed: 42% of CMOs who own Fax Lists their marketing technology strategy have greater business impact than those who delegate. technology strategy contribute more to overall revenue and value creation. Half of CMOs with a formal marketing technology strategy are able to achieve more targeted, efficient and relevant customer engagements. 39% of CMOs with a formal marketing technology strategy achieve greater return and accountability of marketing spend. 30% of CMOs who manage and integrate technology extremely well or pretty well are seeing tangible business value, with 51 percent of those achieving greater revenue contributions. Alright… this is going to sting a little, especially to my friends in sales: Sales teams are struggling to engage with customers and meet their targets leading to a loss in sales productivity. The customer is increasingly difficult to reach, leading to sales productivity metrics dropping of a cliff.
When sales reps finally speak with their target, they are viewed by the customer as woefully under-prepared, primarily because today’s customer is privy to endless amounts of information and perspective prior to ever engaging with sales. Customers who are under-whelmed aren’t inviting sales reps back to take the process forward, which means the money and effort invested in reaching those customers has been wasted. My battle cry for a decade now is the same, that your sales team is not connecting with prospects where they are, nor is your marketing material. Every year, it seems that the Zero Moment of Truth – that point where a consumer or business is making their purchase decision – continues to move further and further away from the point of contact with your sales team. This is the key to content marketing and social media marketing strategies… to have the research material and your sales personnel closer to that point in the decision cycle.
Go ahead and be the first!